Why Use a Florida Realtor?
Thinking about selling your Florida home? While some Florida sellers try and sell their homes on their own, most fail. The reasons are simple. First, homeowners make the mistake of pricing their homes too high. That strategy may have worked in a seller’s market; it does not work for today’s buyer market conditions. With so much inventory on the market for buyers to choose from and competition from short sales and foreclosures, owners must price their properties competitively or the property won’t sell. The second reason For Sale By Owners fail is their homes don’t get enough exposure to a maximum pool of buyers. Buyers may come from other states and other countries such as Canada, Europe or even China. You could price your home right, and it still will not sell because no one knows it’s available. If you want to get your home sold in today’s competitive market for top dollar, it is recommended that you list your home with a Florida Realtor. Only a Florida Realtor can price your home right, and market it to a large selection of buyers.
Marketing Plan
A Florida real estate agent will design a custom marketing plan for your home. This will include a variety of marketing options such as:
· Local MLS
· Internet
· Newspapers
· Magazines
· Open Houses
· Broker Open Houses
· Signage
· Brochures and Flyers
· Virtual Tour
Most buyers start their home search on the Internet. Realtors advertise their listings on numerous Internet websites. Your Realtor will feature your home so that buyers can contact them for showings. Only Realtors have access to advertising on the local MLS. This is one of the most important places your agent will advertise your property because this is where other brokers and agents look for properties for their clients. So your Realtor is essentially marketing your home to every broker in your area and outside your area as well. Chances are the buyer will come from another agent who searched the MLS and sent their buyer information on your property.
Negotiating Contract Contingencies and Closing
Negotiating your contract is important. Each party is responsible for meeting contract contingencies. Your Realtor will help you with the negotiations and remind you of important dates. The Realtor will also coordinate with the buyer to make sure they have been approved for financing if they are obtaining a loan and coordinate with the title and closing agent to make sure everything closes smoothly. There are frequently unforeseen issues that come up during the escrow period that a skilled and experienced Realtor can help you handle. The Realtor is an expert at negotiating and handling buyer objections to help make sure your deal closes so you can move on to something else in your life. The Realtor can also help you find another property to rent or buy and refer you to a moving service.
While you can try and sell your home on your own, using the services of a professional Realtor makes more sense in this tough market. You will save time and stress, and your home will sell quicker and for more money.
